Articles

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Principles of Marketing: Readings 

What is Marketing, by Philip Kotler

Marketing is Everything, Harvard Business Review

7 Strategic Planning Essentials For Marketing And Communications Success In 2025

The 7Ps of the Marketing Mix

Steps in the Consumer Decision-Making Process by Barbara Kekes-Szabo

B2B Buying Behavior in 2025

Market Analysis: What it is.

Ries & Trout, Positioning (notes)  

How Cultural Impact on Consumer Behavior Shapes Buying Decisions

Marketing as a Christian Vocation: Called to Reconciliation  

Marketing to Serve, Not Manipulate

How To Develop A Christian Brand Identity

20 Tips For Nonprofit Marketing, From The For-Profit World

Product Classifications: Definition, Types and Significance

Building Strong Brands, David Aaker

Brand Equity Explained: How To Build And Measure Success, Harvard Business School

The New New Product Development Game, Harvard Business Review

Understanding Pricing Strategies, Price Points And Maximizing Revenue

Bridging the gap between price communication and pricing strategy

Fair and Ethical Pricing Strategies

AI Will Shape the Future of Marketing, Harvard

The Biggest Global Supply Chain Risks of 2025

Integrated Marketing Communications: Complete Guide 2025

Eight Tips For Creating A More Effective Advertising Strategy

Crafting an Effective PR Strategy

Why Influencer Marketing Should Focus on Relationships

Why Digital Marketing Is Important For Business Owners

Digital Word-of-Mouth”

The Role of Marketing Channels in Supply Chain Management

Channel Conflict: How to Manage When It All Goes Wrong

Crisis Communication Case Studies: Best and Worst

Case Studies of Effective Cross-Cultural Marketing Campaigns