Articles

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Principles of Branding: Readings 

1

The Brand Gap by Marty Neumeier

2

Brand Thinking & Other Noble Pursuits, Debbie Millman (excerpts)

3

What is Branding? A Brief History, by Taylor Holland

4

Building Strong Brands. David A. Aaker  (summary)

4

Strategic Brand Management, by Kevin Lane Keller. (summary)

5

Positioning by Al Ries and Jack Trout (chapters 1-4) Book notes

6

Start with Why, Simon Sinek (summary)

7

This is Marketing, Seth Godin (summary)

8

Blue Ocean Strategy,  Renée Mauborgne and W. Chan Kim (HBR summary) 

9

Brand Architecture, Dr. Astha Sharma

10

Brand Portfolio Strategy, article by Neil A. Morgan & Lopo L. Rego. Pgs. 59-62

11

Hello, My Name is Awesome, Alexandra Watkins (summary)

13

The Ultimate Brand Messaging Framework (article)

14

Telling your Story:  A Guide to Crafting your Brand Voice

14

Building a Story Brand by Donald Miller (summary)

15

Designing Brand Identity by Alina Wheeler

16

Logo Design Love by David Airey (flipbook)

17

HubSpot 30 Brand Style Guide Examples by Laura M Browning

18

Thinking with Type by Ellen Lupton

19

Color Psychology: How to Use It in Marketing and Branding by Bailey Maybray

20

The Importance of Iconography in Design by Ivan Tobias

21

The Brand Flip by Marty Neumeier (summary)

22

HashiCorp Brand Guidelines

22

New Living Translation

23

Measuring brand strategy effectiveness, LinkedIn 

23

Visual Brand Analysis: How Imagery Shapes Perception. LinkedIn 

24

One Million Followers” by Brendan Kane (summary)

26

Don't Make Me Think” by Steve Krug, Book excerpts

26

8 Digital Brand Management Tools

27

The Role of Branding in Product Design, by Shark Design 

27

Brand Design vs Product Design

28

“Made to Stick” by Chip Heath (summary)

29

Summary of “Superfans” by Pat Flynn

30

How AI Can Power Brand Management by De Freitas and Ofek, HBR

31

Marketing as a Christian Vocation: Called to Reconciliation,  David J. Hagenbuch

32

Top 10 Business with Christians Roots and Values

34

“Toward a Practical Theology of Marketing,” Laurie R. Busuttil,

35

Rebranding Christianity, Jeff Jones.

36

Understanding Global Branding, Harvard Business School.

37

What is NPS? The ultimate guide to boosting your Net Promoter Score

38

Branding trends 2025: how to future-proof your brand